Bonita Springs Home Sales


Bonita Springs Listing Agent Goals & Promises

It’s really a challenge to write about some of the issues that I, as an experienced real estate agent, see in the market mostly because it looks like a gripe-fest. The very real fact of the Bonita Springs real estate market is that it is flowing.  Technically, it’s always flowing it’s just that these days the lifting is easier. It’s easier to sell homes because access to credit and money has eased up plus there is less inventory.  I’ll speak for all the die-hard, career agents when I say that “we” sold plenty of real estate during the down cycle. It just took creative measure, hard work and more dedication than most of us realized that we had.

Southwest Florida (the Bonita Springs and Estero, Florida area) are in a bit of what I like to call a “low skill market”. Having 8,000-10,000 Americans turn 65 on a daily basis has strengthened our buyer pool. There are plenty of people willing to spend a week in school and a few hundred bucks to roll the dice at being a real estate.  After all, it’s easy, right? 

Right now there are experienced real estate agents, like myself, interviewing to list homes and condos in Bonita Springs.  Most sellers interview a few listing agents.   I’ve actually lost a listing or two  in the last few weeks because a green agent interviewed and “bought the listing”. They’ve taken the listing at a ridiculous price.  The last listing I lost was taken tens and tens of thousands above the recommended listing price of the home.  It was a home that was to list in the mid $300,000’s.  Three weeks later the home down the street sold bargain basement and really shot their comparables in the foot.  They’ve reduced $25,000 already … to the price that not only me but probably any other experienced listing agent they interviewed recommended. 

I know who the other agents involved were.  We’re all friendly competitors, just some of us haven’t had to have help filling out a contract or to be coached, throughout the transaction, how mortgages work. 

Everybody has to start somewhere but when the real estate market picks up sellers have to choose their listing agent wisely.  They need to have goals and marketing promises and not just fall for the agent who tells them the number they wanted to hear. That’s my advise to you, the Bonita Springs home seller. Besides the flashy listing presentation get a list of goals and promises from the agent, not the agency.  There should be ongoing goals and promises regarding the listing and sale of your home, too. What will they do for you monthly?

If you’d like to learn more about selling your home and to make an appointment to see my goals and promises list call or text Chris at 239-273-7430