Bonita Springs, Florida, April 11 2015 --  Chris Griffith with Downing Frye Realty recently completed a luxury home marketing training course offered by Realtor Association of Sarasota and Manatee.

The course - which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist® (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Chris Griffith is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Chris Griffith is a platinum, award-winning sales associate who has been in real estate since 1999 and specializes in the Bonita Springs, Florida luxury residential market.  Griffith has also earned and maintains the designations of Certified Residential Specialist, Accredited Buyer’s Representative, Graduate Realtor Institute, Seniors Real Estate Specialists, Certified New Home Specialist and ePro.

“The training provided reinforcement for the marketing plans I currently implement in the upper tier real estate market plus it helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Griffith “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects.  Home buyers and sellers in Bonita Springs will certainly benefit from my new knowledge.”

For insights into the current state of the luxury real estate market, contact Chris Griffith at Downing Frye Realty, Inc. at 239-273-7430 or email 

Contact: Chris Griffith, Realtor

The Griffith Group at

Downing Frye Realty, Inc.