Luxury Real Estate in Bonita Springs Florida
Florida Realtors® sent out a news blurb regarding a study that Trulia published regarding luxury real estate and the marketing verbiage used to describe said luxury real estate. The idea was that each phrase has a value. Trulia has analyzed millions of for-sale homes on Trulia through November 2012. For example, the average price of a luxury home that includes the phrase “Once-in-a-lifetime opportunity” is $3 million. The single phrase that implied the top of top-end luxury homes is “parlor floor,” which was found in luxury homes worth almost $5 million.
Phrases in the most expensive luxury real estate listings:
- Parlor floor
- Formal gardens
- Paneled library
- Magnificent estate
- Lutron lighting
- Public rooms
- Once-in-a-lifetime opportunity
- Highest level
- Motor court
- Two powder rooms
I’m hard pressed to find any relevance to the luxury real estate for sale in Bonita Springs with most of these real estate terms. They’re kind of “meh” terms compared to what I run across while researching luxury real estate. There’s a slim chance that magnificent estate and Lutron lighting would possibly be descriptive terms in selling high end, luxury real estate in Bonita Springs but the rest, not so much.
If I had to guess the top ten marketing phrases used in most expensive luxury real estate listings in Bonita Springs:
- Waterfront Homes
- Gulf Front or Gulf of Mexico or Gulf (real estate on the gulf is a big deal here)
- Gulf Access, Canal Front, Bay Front (Gulf access real estate is a big deal here)
- Sweeping Golf Course View
- Panoramic View or Breath Taking View
- World Class Golf
- Meticulously maintained or Discriminating Buyer
- Gourmet Kitchen
- Custom Crown Molding
- Custom Estate Home
- Penthouse, tower, luxury high rise
Moreover most consumers would know the name of the communities where the luxury homes are located such as Bonita Bay, Pelican Landing, The Colony, Barefoot Beach or Mediterra. There are a variety of gated communities where homes are available in the $1M price range and over.
If you have any guesses at phrases you think are the top ten in Bonita Springs Florida luxury real estate, chime in and leave a comment.