Choosing  a Real Estate Agent

It’s a Free Market, Chose Real Estate Help Wisely

There are plenty of valid complaints that consumers may have about whomever they’ve chosen to help them purchase or sell real estate but the fact of the matter is that they have the ability to choose. Consumers can choose or not choose to use a real estate agent, choose their own buyers agent, choose their listing agent or chose to not choose and stumble around the market they’re shopping until someone ends up being their real estate agent.

The overwhelming majority of home buyers and sellers use the internet as their discovery tool for buying and selling homes. They crawl all over the consumer facing MLS services, tax rolls, clerks office and “guess-timating” sites like Zillow® getting their education about the market and the real estate they’re about to buy or sell. All the while the while, they’re able to educate themselves about the real estate agent they’re going to choose use.

The internet is the consumer’s friend. Just as easy as it is to check the crime rate or a Zestimate® of the property, a consumer can find out more about a real estate agent. Start with and check for licensure, violations or to see how wet the ink is on that license. Actually, you can check any professional license here, so have at it when hiring any trade.

Google the agent’s name or the community they claim to be an expert of. If you can’t find a website owned and operated by the real estate “expert” you’re thinking of using, exactly what are they the expert of except finding lost consumers?

Make sure the agent isn’t traveling beyond their geographic area of familiarity. Agents in the state of Florida are licensed for the entire state, but they’re not experts of the entire state. And yes, we get lost, desperate Miami and Tampa agents over here all the time.

It goes without saying that if your agent doesn’t have access to the local MLS how exactly are they going to provide recent closed sale comparables and advise on the purchase or sale of real estate, absorption rates for the neighborhood or access the important disclosures for the properties?

Everyone knows a reel-a-tor. Just because your mother’s housekeeper’s sister is a real estate agent doesn’t mean that you shouldn’t research them if you’re going to take a reference.

There are scads of people brandishing a license that have no business experimenting with you or your life savings. That includes losing the genetic lottery and having to use a family member who’s driving around town with a multi level marketing adver-decal on the back window of their car, too.

The real estate agents on the other end of your transaction want you to do your research and thank you for doing your research. They would like you to use someone that knows what they’re doing, doesn’t sabotage the transaction with ignorance and doesn’t need to be babysat.

Consumers can wing it and carp about the disappointing results or carefully research the agent that they hire. Unfortunately, many of consumers spend more time shopping for a new sofa then vetting whether the real estate agent they choose is actually qualified to help them.


Real Life in Bonita Springs is a project by Chris Griffith dedicated to writing useful blog posts for consumers about the Bonita Springs, Florida area.  Find out what it is really like to live in Bonita Springs, Florida by reading about our fair city. You’ll get the latest in local real estate information, Bonita Springs real estate market reports and a little bit of humor.  If you have topic ideas, feel free to request a story about the idea, after all, this site is just for you.

You can subscribe to a weekly email newsletter by visiting and entering your email in the subscription area on the center pane of the web page or by adding us to your reader by subscribing to this blog. Oh, and if you’re reading this content anywhere else but or Naples Daily News it is probably stolen.